If you pay close attention, you can find subliminal references in more areas of advertising than you would believe. Once you have a good idea of what to look for, these kinds of images seem to almost pop out at you, where you were oblivious to them before.
Now it could of course be the notion that you’re conscious of a new perspective, and are therefore inclined to see things that may not even be there, due to your new sort of “visual bias” towards these ideas.
But sometimes the visual is SO blatant, that everyone else picks up on it clearly once it’s pointed out, and wonders how it could have possibly escaped them before.
For those unfamiliar with the concept, there has been a lot of research put into how visuals in various forms of marketing may impact the subconscious mind. As one example, it has been demonstrated that almost any kind of phallic symbol…an image that resembles a penis…can invoke a sexual or near-sexual response, regardless of the sexual orientation of the person being “exposed” to the imagery (pun).
This can be such an effective marketing tool…using various kinds of embedded imagery that a viewer may not consciously see, but DOES *sub* consciously see, that it borders on creating a kind of influence over people that may warrant some form of regulation.
The problem is often a matter of proving conclusively that the intention behind the imagery was indeed to influence the person in such a way that they may do something they otherwise would not…such as purchase a product, etc.
When I was studying this material, I was looking everywhere for examples, seeing if I could spot items outside those that had already been pointed out to me in the book I was reading.
And I found one.
A really good one.
SUCH a good one, that as soon as I showed it to others, it stood out like a sore thumb, and from that point forward, no one could look at the logo of this national gym franchise and NOT see what I pointed out to them.
There is no question in my mind, that this was intentional. Especially considering the nature of what they’re selling.
Look at the logo below and see if you can spot the subliminal imagery. If you can’t at first, trust me, you will.
And you will never look at that company’s logo in the same way again.
Love, Happiness, Health and Peace……………Tim
