The Latest “Challenge Yourself” Exercise Gimmick

Written by on

The latest exercise marketing tactic that has been used over the past couple years, and is continuing to be used with a new program that was just released is that of attempting to convince people that the “kill yourself” workout is truly the only option that there is for effective fat loss and fitness…and that they should WANT to do this, to achieve their goals.

Make no mistake: If you workout intensely (“insanely”) for an hour a day, you WILL get dramatic results.  The developers of this program know that, and they also likely know that in getting a number of customers to achieve these results, and present the testimonial showing the before/after pics, that they will be able to that much more readily market the program to a new customer base based on these testimonials to secure new purchases.

So they have taken a new psychological approach to try to convince people that they can work themselves to exhaustion, and instead of looking at it from that standpoint of something that is…and should be…dreaded…to instead look at it as “a personal challenge to motivate yourself to succeed” type of perspective.

In other words, a mindset of “*I* can be the kind of person that half-kills himself, *I* have that kind of strength and will power, *just watch me* prove it” as compared to one of the usual “I can’t and/or don’t want to work that hard” that people normally associate with any program that requires a person to really force their bodies to do things they really don’t want to do, for extended periods, and to extremes that they’re not used to.

Again, doing so works.

The problem is, the science has proven for several years now, and I am a living example, that it just does not need to be that way.

One can work out correctly…for far less periods of time…and achieve not only the same, but often BETTER results.

The worst part is that these “kill yourself” workouts actually slow a person’s metabolism over time.  The body becomes used to the long periods of high-intensity workouts, and then requires exactly that same kind of intensity on an on-going basis in order to maintain the results.

So wouldn’t we be better off finding a workout system that requires far LESS time and effort so that we KNOW we can maintain it for a much longer period of time?

That’s what I set out to do, and I found what works like a charm for me, and what is helping a great many other people.

Tony Horton finally picked up on this in 2012, and offers a new side program to his p90x program that essentially uses a very similar ten-minute workout concept, like I use…

…except that mine is much much better.

;p

Love, Happiness, Health and Peace…………….Tim    🙂

Is There a Conspiracy in the Fitness Industry?

Written by on

I am always open to listening to conspiracy theories.  If I didn’t have a forever-open mind, I would not be where I am today with my health; I’d be stuck having listened to alleged authorities who supposedly are educated and know more about what I am suffering with than I do.

Don’t misunderstand.  I did listen and place trust in people who I thought could help me at first, but in doing so, they ended up making me much worst off, which I don’t believe was their intention, but is what resulted from their attempt to help me regardless.

So I researched every “alternative” approach I could, not disregarding a single thing, no matter how strange or even ridiculous it may sound.

I learned and discovered an immense amount, by simply keeping an open mind.

I am also a long-time student of the law.

As one law professor once said to me, “the law makes you THINK differently.”

Boy was he ever right on that assessment.

I learned to see things from a whole new perspective, to analyze information in a way I never had before, most importantly learning how to be aware of assumptions I was making, and how to better discern exactly what was going on, and what the core issues really were in relation to ideas that may be being either deliberately or unintentionally misinterpreted or misrepresented.

How does all of this apply to the fitness industry?

One of the core functions behind the law is to regulate commerce.

It is my theory, that a great deal of what is presented in the area of fitness is actually *designed* to promote on-going commerce.

Meaning:

And bear with me here…

For decades now, the research has been ignored that demonstrates repeatedly that a proper diet, (one that happens to differ from what the food pyramid promotes), along with a minimal amount of *properly performed exercise*…yields absolutely amazing results for MOST people.

The techniques, such as those taught in my FacelessFatloss program, simply tend to work, repeatedly, for the majority of us.

Yet the food pyramid remains in place, and the exercise techniques…those found in the endless, similar, insanity-work-your-ass-off programs…continue to be promoted literally decade after decade now (because they DO provide TEMPORARY results, while unfortunately adjusting the metabolism against us) as if to DELIBERATELY…keep people perpetually just a bit (or very) overweight, and to be able to continually promote exercise programs, in conjunction with the food pyramid, that produce sales for these products…

Over…

And over…

And over again.

I can’t help but see it as something of a “conspiracy.”

If any event keeps happening over and over again, to the benefit of a third party(s), taking advantage of “secrets,” that are known but not widely publicized…how can it be anything but? 

Love, Happiness, Health and Peace…………..Tim