Brooke Burke: Sex Sells Bad Products.

Brooke can have a great career in endorsing products via ads, and make a great living at it.  I do not judge that, she is beautiful and fit, and I love that she’s on the “older” side…meaning is not a teenager we see so often in ads…proving that women can look awesome at any age with just some serious motivation and effort (in the ad below she was in her late 30’s…WHAT a body for all women over 35 to aspire to!).

She is a great role model in that regard, and from what I’ve seen of her in personal interviews, seems like a great person.

HOWEVER…

One does NOT get legs and butts like the ones shown below in the short video simply by wearing a certain kind of sneaker/shoe.  Not legs and butts like THIS:

The FTC finally got involved in this ad campaign and ended up with a $40 million dollar (!) settlement with Sketchers for making unfounded claims about what their special kind of footwear can/can’t do for a ladies body.  Alligations where made that studies were misrepresented by the company, including claims of weight loss happening, when in fact it did not.

Reebok’s Easytone received a similar fate, to the tune of about $25 million.

The money is supposed to go towards refunds, and no doubt “processing/handling” of the refunds in part by the government (the government never gets involved unless public outcry is large enough, AND/OR there is enough money in the pursuit to provide revenue for the government pursuit of the matter via wages and who-knows what else.  We’ve certainly seen more government-based witch hunts than are reasonable I think most people would agree).

There’s no way around it folks.  No short cuts.  As soon as everyone begins to realize that the only way real weight and fat loss happens is via a sincere effort and understanding of how fat is removed from the body via a lifestyle diet and specific forms of activity, nothing will change.

We live in a society that causes obesity by default.  Everything about the way we eat and act, and the system of commerce we utilize, is consumerism-based.  We consume more, and more, and will then consume even more in an effort to reduce something that can’t be reduced when consuming is the focal point of our lives on every level…money, products, food…all “feeding” upon themselves, pun intended.

Love, Happiness, Health and Peace……..Tim