The latest exercise marketing tactic that has been used over the past couple years, and is continuing to be used with a new program that was just released is that of attempting to convince people that the “kill yourself” workout is truly the only option that there is for effective fat loss and fitness…and that they should WANT to do this, to achieve their goals.
Make no mistake: If you workout intensely (“insanely”) for an hour a day, you WILL get dramatic results. The developers of this program know that, and they also likely know that in getting a number of customers to achieve these results, and present the testimonial showing the before/after pics, that they will be able to that much more readily market the program to a new customer base based on these testimonials to secure new purchases.
So they have taken a new psychological approach to try to convince people that they can work themselves to exhaustion, and instead of looking at it from that standpoint of something that is…and should be…dreaded…to instead look at it as “a personal challenge to motivate yourself to succeed” type of perspective.
In other words, a mindset of “*I* can be the kind of person that half-kills himself, *I* have that kind of strength and will power, *just watch me* prove it” as compared to one of the usual “I can’t and/or don’t want to work that hard” that people normally associate with any program that requires a person to really force their bodies to do things they really don’t want to do, for extended periods, and to extremes that they’re not used to.
Again, doing so works.
The problem is, the science has proven for several years now, and I am a living example, that it just does not need to be that way.
One can work out correctly…for far less periods of time…and achieve not only the same, but often BETTER results.
The worst part is that these “kill yourself” workouts actually slow a person’s metabolism over time. The body becomes used to the long periods of high-intensity workouts, and then requires exactly that same kind of intensity on an on-going basis in order to maintain the results.
So wouldn’t we be better off finding a workout system that requires far LESS time and effort so that we KNOW we can maintain it for a much longer period of time?
That’s what I set out to do, and I found what works like a charm for me, and what is helping a great many other people.
Tony Horton finally picked up on this in 2012, and offers a new side program to his p90x program that essentially uses a very similar ten-minute workout concept, like I use…
…except that mine is much much better.
;p
Love, Happiness, Health and Peace…………….Tim 🙂